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Bonobos
Brand Identity, Design Direction, Art Direction

Agency
Preacher | Design team: Karl Herbert, Daniel Seong, Steven Wimberley, Brett Stiles, Robert Lin, Anna McCaleb

Bonobos is a pioneer in e-commerce fashion and has been helping men find their fit for years. We were brought in to help the brand find its voice. Standing out in the menswear category isn't easy, but that's what the company has been bravely doing from day one with its products and business model. Preacher channeled that confidence into a new platform: "Wear No Doubts." For its first national advertising campaign, we worked with Chicago Bulls superstar, Jimmy Butler. He embodies the confidence, spirit, ambition and playfulness of both Bonobos and its customers, and then we applied those same attributes to the overall brand look & feel.

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Selected Works

We Are AncientsBrand Identity

Wet Feet, Dry FeetIllustration

Knob CreekCampaign Design, Design Direction, Art Direction

MountainfilmBrand Identity

Caras de TulumIllustration

BonobosDesign Direction, Art Direction

Solo en BajaIllustration

Still VibratoBrand Identity, Packaging

Saint Joan StudioBrand Identity, Packaging

Misc. GoodsLogos, Illustrations, Typography

Bajo el SolIllustration

PeachfuzzBrand Identity, Illustration

Para TiIllustration

Río de Sangre ViejoIllustration

Type HikePoster Design, Illustration

Tal VezIllustration

Barbasol Press KitDesign, Art Direction

Reggie Watts PosterPoster Design

Target & TOMS Together SweaterGarment Design, Illustration