Barbasol Press Kit
Design, Art Direction, Packaging

Agency
GSD&M
 

For the launch of Barbasol's new campaign, we designed a press kit that was sent to influential men in the media. The kit consisted of various print materials, new creative work, T-shirts, and a can of Barbasol. We packaged everything in repurposed, screen printed ammo cans, and designed a hand-bound book mounted on a wooden board. All pieces were proudly designed and crafted in-house with sore hands.