Clean Climbing

Campaign Identity

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Rotpunkt

Film Campaign Identity

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High Endurance Kit

Role: Art Direction
Digital Partner: Some Odd Pilot

The High Endurance Kit is an integrated system of technical running pieces that allow long distance runners to be at high elevations minimal stopping or discomfort. These are the kinds of runs where the weather is variable, calories burn fast, and preparation is key. To demonstrate how the pieces co-exist with one another, we built an interactive digital experience that revolves around the run, chapterized into four different transition points we tagged 'moments of integration'. These transition moments allow the audience to click the plus icon, and dive deeper into a multi-media product education experience. View the site experience here.

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Mountain of Storms

Film Campaign Identity

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Climate Deniers

Role: Art Direction, Design
Animation: Joe Pease

This project was in the making for about a year leading up to the elections. We had gotten a request from the company founder Yvon Chouinard to make something that shed light on the dirty money fueling the fossil fuel industry....money that makes its way into the hands of politicians who enable the perpetual molestation of our public lands through excessive mining and deforestation. It's an ugly dance, watching the leaders our country practically paid to deny the effects that big oil and big gas actually have on our planet. We were told to swing for the fences by Yvon, and he loved it. Though ultimately, the video was pulled for fear of safety concerns of Patagonia retail employees across the country. 

Role: Art Direction, Digital Design
Digital Partner: Some Odd Pilot

When the R1, one of our most iconic products, turned twenty years old, we build a web experience that celebrates two decades of wild adventures, first ascents, and classic moments with 20 stories, all done in an R1. We dug through our archives, filmed a music video, and connected with our network to help define these stories. The stories contain various media types, and were designed to be engaging, navigable, and shoppable. While the site experience now only lives on the staging backend, you can still experience the full version here.

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