Bonobos
Brand Identity, Design Direction, Art Direction
Agency
Preacher | Design team: Karl Herbert, Daniel Seong, Steven Wimberley, Brett Stiles, Robert Lin, Anna McCaleb
Bonobos is a pioneer in e-commerce fashion and has been helping men find their fit for years. We were brought in to help the brand find its voice. Standing out in the menswear category isn't easy, but that's what the company has been bravely doing from day one with its products and business model. Preacher channeled that confidence into a new platform: "Wear No Doubts." For its first national advertising campaign, we worked with Chicago Bulls superstar, Jimmy Butler. He embodies the confidence, spirit, ambition and playfulness of both Bonobos and its customers, and then we applied those same attributes to the overall brand look & feel.
Selected Works
We Are AncientsBrand Identity
Wet Feet, Dry FeetIllustration
Valley of Time, Measured in RainProject type
Knob CreekCampaign Design, Design Direction, Art Direction
Biological CuriositiesIllustration
MountainfilmBrand Identity
Caras de TulumIllustration
BonobosDesign Direction, Art Direction
Solo en BajaIllustration
Still VibratoBrand Identity, Packaging
Saint Joan StudioBrand Identity, Packaging
Misc. GoodsLogos, Illustrations, Typography
Bajo el SolIllustration
Conveyor 'Ready Not Ready'Album Design
Barbasol 'Made in America'Poster Design
PeachfuzzBrand Identity, Illustration
Para TiIllustration
Río de Sangre ViejoIllustration
Type HikePoster Design, Illustration
Tal VezIllustration
Barbasol Press KitDesign, Art Direction
Reggie Watts PosterPoster Design
Target & TOMS Together SweaterGarment Design, Illustration