Bonobos
Brand Identity, Design Direction, Art Direction

Agency
Preacher | Design team: Karl Herbert, Daniel Seong, Steven Wimberley, Brett Stiles, Robert Lin, Anna McCaleb

Bonobos is a pioneer in e-commerce fashion and has been helping men find their fit for years. We were brought in to help the brand find its voice. Standing out in the menswear category isn't easy, but that's what the company has been bravely doing from day one with its products and business model. Preacher channeled that confidence into a new platform: "Wear No Doubts." For its first national advertising campaign, we worked with Chicago Bulls superstar, Jimmy Butler. He embodies the confidence, spirit, ambition and playfulness of both Bonobos and its customers, and then we applied those same attributes to the overall brand look & feel.