Ganjalas
Brand Identity, Art Direction, Packaging Design, Website Design
The Ganjalas story begins at the forefront of cannabis legalization in a tiny cannabis kitchen in Telluride, CO. Since 2012, Laura Idema, Geneva Shaunette, and Elena Levin have cooked edibles, trimmed flower, bud tended and studied regulations, all while fighting to keep the cannabis world approachable and down to earth. I've had the pleasure of working with these three women since my days in Telluride, reimagining what their iconic Ganjalas could be...what they SHOULD be. After a few years of deliberation, claim of true ownership, and spark of creative fire, we gave the brand a full rehaul and the look it properly deserves.
Photography: Latitude Studio
Additional Art Direction: Ian McMullen
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