High Endurance Kit
Art Direction, Design
The High Endurance Kit is an integrated system of technical running pieces that allow long distance runners to be at high elevations minimal stopping or discomfort. These are the kinds of runs where the weather is variable, calories burn fast, and preparation is key. To demonstrate how the pieces co-exist with one another, we built an interactive digital experience that revolves around the run, chapterized into four different transition points we tagged 'moments of integration'. These transition moments allow the audience to click the plus icon, and dive deeper into a multi-media product education experience. View the site experience here.
Sport Photography: Dan Patitucci, Eliza Earle
Digital Experience Partner: Some Odd Pilot
Writer: Meaghen Brown
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