Knob Creek

Design Direction, Art Direction

Agency

A quarter century ago, Knob Creek started the craft bourbon movement. In recent years, while that movement has gained full steam, Knob Creek had gotten lost in a wave of newer, trendier options. While working with Preacher, we were tasked with redefining the brand’s voice and identity across all platforms, so that this proud bourbon can reclaim its rightful place on liquor shelves across the country.

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