Knob Creek
Campaign Design, Design Direction, Art Direction
Agency
Preacher | Design Team: Daniel Seong
A quarter century ago, Knob Creek started the craft bourbon movement. In recent years, while that movement has gained full steam, Knob Creek had gotten lost in a wave of newer, trendier options. We were tasked with redefining the brand’s voice and identity across all platforms, so that this proud bourbon can reclaim its rightful place on liquor shelves across the country.
Selected Works
We Are AncientsBrand Identity
Wet Feet, Dry FeetIllustration
Valley of Time, Measured in RainProject type
Knob CreekCampaign Design, Design Direction, Art Direction
Biological CuriositiesIllustration
MountainfilmBrand Identity
Caras de TulumIllustration
BonobosDesign Direction, Art Direction
Solo en BajaIllustration
Still VibratoBrand Identity, Packaging
Saint Joan StudioBrand Identity, Packaging
Misc. GoodsLogos, Illustrations, Typography
Bajo el SolIllustration
Conveyor 'Ready Not Ready'Album Design
Barbasol 'Made in America'Poster Design
PeachfuzzBrand Identity, Illustration
Para TiIllustration
Río de Sangre ViejoIllustration
Type HikePoster Design, Illustration
Tal VezIllustration
Barbasol Press KitDesign, Art Direction
Reggie Watts PosterPoster Design
Target & TOMS Together SweaterGarment Design, Illustration