Patagonia Films: Rotpunkt

Film & Campaign Identity

Through failure and success, Alex Megos strives to be the best climber in the world. The identity was simple: a red dot for "redpoint", yellow because Megos nearly always climbs in a said colored shirt, and lean grotesque typography reminiscent of the Bauhaus movement. We premiered the film at our Patagonia Ventura store, accompanied by some live screenprinting and Alex Megos himself to present the film.


Other Projects

Science on the FlyBrand Identity, Web

Mountain of StormsFilm & Campaign Identity

Run to RunArt DIrection, Design

RotpunktFilm & Campaign Identity

High Endurance KitArt Direction, Design

Patagonia Clean ClimbingArt Direction, Campaign Design

Sideyard ShrubsBrand Identity, Packaging

GanjalasBrand Identity, Packaging

MountainfilmBrand Identity

Wet Feet, Dry FeetIllustration

LogosProject type

Still VibratoBrand Identity, Packaging

Caras de TulumIllustration

Solo en BajaIllustration

Simple as a sunriseProject type

Tal VezIllustration