Patagonia Films: Rotpunkt
Film & Campaign Identity
Through failure and success, Alex Megos strives to be the best climber in the world. The identity was simple: a red dot for "redpoint", yellow because Megos nearly always climbs in a said colored shirt, and lean grotesque typography reminiscent of the Bauhaus movement. We premiered the film at our Patagonia Ventura store, accompanied by some live screenprinting and Alex Megos himself to present the film.
Other Projects
Patagonia - 50th AnniversaryArt Direction, Design
Science on the FlyBrand Identity, Web
Mountain of StormsFilm & Campaign Identity
Run to RunArt DIrection, Design
RotpunktFilm & Campaign Identity
High Endurance KitArt Direction, Design
Patagonia Clean ClimbingArt Direction, Campaign Design
Sideyard ShrubsBrand Identity, Packaging
GanjalasBrand Identity, Packaging
MountainfilmBrand Identity
Wet Feet, Dry FeetIllustration
Telluride Gallery of Fine ArtBrand Identity
Conveyor 'Ready Not Ready'Album Design
LogosProject type
Still VibratoBrand Identity, Packaging
Biological CuriositiesIllustration