Patagonia Films: Rotpunkt

Film & Campaign Identity

Through failure and success, Alex Megos strives to be the best climber in the world. The identity was simple: a red dot for "redpoint", yellow because Megos nearly always climbs in a said colored shirt, and lean grotesque typography reminiscent of the Bauhaus movement. We premiered the film at our Patagonia Ventura store, accompanied by some live screenprinting and Alex Megos himself to present the film.

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Rotpunkt_Verb
Rotpunkt_PrintSpread
Rotpunkt_Sticker
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Rotpunkt_8
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