Brand Identity

When Telluride Gallery of Fine Art came under new ownership, I was reached out to help rebrand the gallery to feel more relevant in the western America gallery scene. While many galleries in small mountain towns mostly feasure landscape paintings of the surrounding areas (which there is absolutely nothing wrong with), Telluride Gallery of Fine art wanted to start freshening up the way it was curating their artists, and they way they presented themselves to the tourists and the locals. Their space was beautifully remodeled, while keeping the original wooden floors, brick banners and tin ceilings. It really is a hidden gem of a gallery tucked away in a mountainous box canyon, which ultimately became concept behind the logo mark.